Build strong subject knowledge and skills and an international outlook with author guidance and in-depth coverage of the revised Cambridge International AS & A Level Business syllabus (9609).
-Understand how the key concepts related to real business contexts with numerous case studies from multinationals and businesses around the world
-Develop quantitative skills with opportunities to interpret business data throughout.
-Master the vocabulary needed to critically assess organizations and their markets with key terms defined throughout.
-Build confidence with opportunities to check understanding and tackle exam-style questions at the end of every chapter.
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